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Keywords: Publicidad en los juegos
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 213–230.
Published: 28 April 2020
...://creativecommons.org/licences/by/4.0/legalcode Interactivity Brand attitude In-game advertising Newness Brand recall Contrast effect Congruence Engagement Transfer effect Publicidad en los juegos Novedad Interactividad Recuerdo de marca Actitud hacia la marca Congruencia Efecto contraste...
