Keywords: Qualitative research
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Journal Articles
Spanish Journal of Marketing - ESIC (2023) 27 (2): 221–240.
Published: 24 June 2022
... publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Social media Customer engagement Business performance Micro and small enterprises Business women Qualitative research Redes sociales, captación de clientes rendimiento...

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