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Keywords: Quality certification
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 83–102.
Published: 25 April 2018
...Victor Iglesias; Francisco Javier De la Ballina; Laura Caso Purpose This paper aims to analyze the antecedents of two variables concerning the presence of quality certifications in hotel chains: the (ex ante) decision to become a member of the quality system and the (ex post) trend to increase...
