Keywords: Quantitative study
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Spanish Journal of Marketing - ESIC (2026) 30 (2): 258–277.
Published: 30 April 2025
... and the moderating effect of customer experience on the relationship between brand awareness, perceived value and purchase intentions. Design/methodology/approach The 319 respondents took part in the quantitative study that was analyzed through the PLS-SEM algorithm. The data was collected through convenience...

or Create an Account

Close Modal
Close Modal