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Keywords: Recomendación
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 258–277.
Published: 30 April 2025
... redes sociales sobre el reconocimiento de marca, el valor y las compras del consumidor Objetivo Este estudio examina el poder de los influencers en la formación de las intenciones de compra de los consumidores. Se centra en el impacto de las recomendaciones de los influencers en redes sociales (SMI, por...
