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Keywords: Relación de marca
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 377–402.
Published: 03 November 2020
... to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Brand love Brand relationship Cava Dual origin brand Regional ethnocentrism Willingness to boycott Etnocentrismo regional Relación de marca Marca de...
