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Keywords: Relationships marketing
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (4): 520–536.
Published: 17 December 2025
... of the analysis of Relationship Marketing in the business network. Originality/value This article meets a need to study how modern technology influences relationships between companies. The article is original because it manages to associate three areas of management, that is, Social Capital, Relationship...
