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Keywords: Repurchase
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 177–191.
Published: 14 May 2020
...Rafael Anaya-Sánchez; Rocío Aguilar-Illescas; Sebastián Molinillo; Francisco J. Martínez-López Purpose The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM...
