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Keywords: Research shopping
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (1): 45–68.
Published: 03 April 2019
...Nuria Viejo-Fernández; María José Sanzo-Pérez; Rodolfo Vázquez-Casielles Purpose Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming. The purpose of this study...
