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Keywords: Retail patronage behavior
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Journal Articles
Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 420–441.
Published: 29 December 2023
... a significant effect of CBRE on patronage behavior and confirmed shopping purpose as a boundary condition in the CBRE-retail patronage behavior relationship. However, the study surprisingly reported that this relationship is not moderated by consumers’ involvement. Research limitations/implications...
