...Bibek Guha Sarkar; Ritu Mehta Purpose This paper aims to provide a conceptual clarification of the phenomenon of time pressure ( TP ) in retail environments. By systematically reviewing empirical studies on TP in retailing literature from 1983 to 2025, this study seeks to trace the evolution...

.../零售顾客行为与相关变量之间的关系, 正如本研究中所探讨的那样。 Purpose Grounded on brand equity theory and theory of patronage behavior, this study aims to investigate the moderating effect of consumer involvement and shopping situations in the relationship between consumer-based retailer equity (CBRE) and retail patronage...

...Flavia Braga Chinelato; Cid Gonçalves Filho; Clodoaldo Lopes Nizza Júnior Purpose Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship. The purpose of this study is both, from...

...F. Javier Rondan-Cataluña; Bernabe Escobar-Perez; Manuel A. Moreno-Prada Purpose This research enables the authors to highlight the importance of proper pricing for retailers. The purpose of this paper is to demonstrate the importance of demand-based pricing, providing empirical results that reveal...

... real value. Practical implications For retailers who only offer their own brands, an assortment with price-competitive PLs is key to the strategy of differentiating them from other retailers. It is reasonable to assume that, if retailers have a favorable image, customers transfer this brand value...