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Keywords: Retailing and marketing
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Journal Articles
Task-technology synergy of augmented reality retail technology features: a meta-analysis
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 518–537.
Published: 29 November 2024
...水平则调节了六种关系中的四种。 原创性 本项元分析运用任务-技术契合理论框架, 深化了现有ARRT文献, 通过顾客与企业双重视角提供洞见。不同于以统一技术接受与使用理论（UTAUT）和技术接受模型（TAM）等为代表的流行技术创新理论和模型, 这一视角为设计符合消费者和零售商任务需求的AR零售平台提供了切实的指导。 Augmented reality retail technology Retailing and marketing Task-technology fit Purchase intention Meta-analysis...
Includes: Supplementary data
