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Keywords: S–O–R theory
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–19.
Published: 03 July 2026
... Financial well-being Consumer well-being Emerging markets S–O–R theory Consumer psychology Publicidad creativa Compra impulsiva en línea Bienestar financiero Bienestar del consumidor Mercados emergentes Teoría E-O-R Psicología del consumidor 中文 关键词 创意广告 在线冲动性购买 财务健康 消费者福祉 新兴市场 (理论...
Journal Articles
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 442–464.
Published: 27 November 2023
.... Structural equation modelling tested the hypothetical model supported by the stimulus-organism-response (S-O-R) theory (Mehrabian and Russell, 1974). Findings The quality perceived by hotel guests (stimulus) positively impacts perceived value, positive emotions and satisfaction and negatively affects...
