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Keywords: SPAR-4-SLR
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 22 May 2025
... decision-making. Design/methodology/approach Using the SPAR-4-SLR protocol, the authors review 99 empirical studies published from 2002 to 2023. This analysis emphasizes recurring themes like decision difficulty, choice overload and regret within maximizing contexts in consumer behavior. Findings...
