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Keywords: Sales performance
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 117–144.
Published: 19 March 2021
...Flavia Braga Chinelato; Cid Gonçalves Filho; Clodoaldo Lopes Nizza Júnior Purpose Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship. The purpose of this study is both, from...
