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Keywords: Service research
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 146–167.
Published: 17 May 2022
...Hasan Evrim Arici; Mehmet Ali Köseoglu; Levent Altinay Purpose This study aims to explore past and present service research and to provide a future research agenda for service researchers by presenting a big picture of the intellectual connections and emerging topics in the discipline. Design...
