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Keywords: Servicios financieros
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 329–349.
Published: 27 May 2025
... consumidor a adoptar agentes conversacionales impulsados por IA (AICA) en servicios financieros, y sus implicaciones para el boca a boca negativo (NWOM). Diseño/metodología/enfoque/metodología/enfoque El estudio utilizó una encuesta en línea para recopilar datos de una muestra de 294 usuarios de AICA. Se...
