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Keywords: Servicios streaming
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (3): 374–391.
Published: 08 November 2021
...). Experiencia de marca Amor a la marca Lealtad a la marca Servicios streaming Disposición a pagar un precio más elevado In the digital context, authors Morgan-Thomas and Veloutsou (2013, p. 22) define digital brand experience as “the individual’s internal subjective response to the contact...
