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Keywords: Situaciones de compra
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Journal Articles
Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 420–441.
Published: 29 December 2023
...Bushra Sajid; Sadia Cheema; Raouf Ahmad Rather Objetivo Basado en la teoría del valor de marca y la teoría del comportamiento de patrocinio, este estudio investiga el efecto moderador de la implicación del consumidor y las situaciones de compra en la relación entre el valor del minorista basado en...
