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Keywords: Smart speakers
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 286–308.
Published: 28 October 2022
...João Guerreiro; Sandra Maria Correia Loureiro; Carolina Ribeiro Purpose The influence of technology on marketing communications is rising in both applications and value created. Artificial intelligence (AI) and, as a result, smart speakers are benefiting both brands and customers at many levels...
