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Keywords: Smart technology
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–23.
Published: 12 January 2026
...Héctor San Martín; Jesús Collado; Angel Herrero Purpose This study aims to investigate how the informativeness, accessibility, interactivity, personalisation and security/privacy of a smart technology, as perceived by individuals during their stay at the tourist destination, contribute...
