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Keywords: Social media content marketing
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Journal Articles
Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Thi Xuan Pham, Nhi Huynh Man Tran, Ngoc Chung Bao Cap, Vy Khanh Nguyen
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 2–30.
Published: 20 January 2025
...量内容导致的无效和高成本的广告投入。 Social media content marketing Ephemeral content Brand love Brand authenticity Self-brand connection Advertising values Customer engagement Marketing de contenidos en redes sociales Contenido efímero Amor a la marca Autenticidad de la marca Conexión marca...
