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Keywords: Social network analysis and visualization
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Journal Articles
Spanish Journal of Marketing - ESIC (2024) 28 (1): 59–76.
Published: 18 July 2023
... and Instagram) of these brands in Spain and Italy, extracting the posts and associated hashtags that each of them has published throughout the pandemic to be processed using social network analysis and visualization techniques. Findings The detailed analysis of both the levels of activity and the content...

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