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Keywords: Strategic management
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (4): 520–536.
Published: 17 December 2025
... Marketing and Strategic Management, and point out the coherences between them. Corresponding author Marco Aurélio Fragomeni patilipanda@yahoo.it 13 09 2024 29 08 2025 © 2025 Marco Aurélio Fragomeni. 2025 Marco Aurélio Fragomeni Published by Emerald Publishing Limited...
