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Keywords: Structural models
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 385–404.
Published: 08 September 2022
... of this research is to examine the strength of three alternative competing models to measure and explain technology behaviour. More precisely, this study compares three alternative competing models that explain technology behaviour, to select the best explaining structural model, following the criteria proposed...
