... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Green marketing Bibliometric analysis Sustainability Consumer behavior Social media Influence...

...Gabriela Salinas; Carmen Abril Purpose Previous research examining the association between brand value and sustainability has largely focused on corporate sustainability efforts measured through environmental, social and governance indices, rather than on customer perceptions of those efforts...

...Carmina Fandos-Herrera; Alberto Labuena; Carlos Orús Purpose This study aims to analyse the impact of sustainability and perceived authenticity on the perceived image of a rural tourism destination and its influence on the intention to visit and recommendation. The moderating roles of age, gender...

... destinations, specifically focusing on destination social responsibility in sustainable tourism. The model also incorporates three types of congruence, revealing variations in their impact on explaining the intention to share sustainability-related posts. La Intención de Compartir Comunicación Sobre...

...Gyan Prakash; Pankaj Kumar Singh; Anees Ahmad; Gaurav Kumar Purpose The customers are demanding the products which are not only healthy but also clean and environment friendly i.e. call for sustainable consumption products. Therefore, this study aims to identify the important drivers of organic...

...Isaac Cheah; Anwar Sadat Shimul; Min Teah Purpose This paper aims to examine consumers’ evaluation of and reaction to the coexistence of brand misconduct and sustainability claims through a series of studies. Design/methodology/approach The research questions are examined across three studies...

...Mohammad Taherdangkoo; Beikpour Mona; Kamran Ghasemi Purpose This paper aims to highlight a model of industry drivers (industries’ environmental reputation and competitive intensity) that affect the sustainability marketing strategy segmentation, targeting and positioning based on customers...