Keywords: Sustainable consumption
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Journal Articles
Journal Articles
Spanish Journal of Marketing - ESIC (2023) 27 (3): 367–388.
Published: 11 July 2023
...Gyan Prakash; Pankaj Kumar Singh; Anees Ahmad; Gaurav Kumar Purpose The customers are demanding the products which are not only healthy but also clean and environment friendly i.e. call for sustainable consumption products. Therefore, this study aims to identify the important drivers of organic...

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