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Keywords: Sustainable development
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 310–333.
Published: 15 June 2023
...Chiara Hübscher; Susanne Hensel-Börner; Jörg Henseler Purpose Given the pressing global challenges underpinning the United Nations’ Sustainable Development Goals, marketing managers can no longer focus only on purely economic outcomes but must simultaneously respond to social and environmental...
