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Keywords: TCCM
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 17 December 2025
... drive personalization in the fashion and textile industry. Design/methodology/approach A comprehensive search string was developed to identify relevant journal articles from electronic databases. This study follows the theory, context, characteristics, and methodology ( TCCM ) approach and presents...
