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Keywords: TCCM framework
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Journal Articles
How do consumers evaluate products in virtual reality? A literature review for a research agenda
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 356–380.
Published: 07 June 2023
..., such as tourism and hospitality, to the best of our knowledge, there seems to be a lack of reviews addressing consumer evaluation of products in VR. Virtual reality Product Consumer Evaluation Systematic literature review TCCM framework Realidad Virtual Producto Consumidor Evaluación Revisión...
