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Keywords: TPB
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
... maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Local food products Theory of planned behavior Benefits Limitations Partial least squares PLS TPB This work explores the effect of perceived benefits and barriers on local food product shopping to promote the shopping...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (3): 446–461.
Published: 07 December 2021
... contrastadas con SPSS/PLS-SEM. Hallazgos los constructos TAM (modelo de aceptación de la tecnología), TPB (teoría del comportamiento planificado) y la satisfacción del usuario afectan a la intención de uso. Sin embargo, el valor percibido no refuerza la relación entre la satisfacción del usuario y la intención...
