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Keywords: Task-technology fit
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Journal Articles
Task-technology synergy of augmented reality retail technology features: a meta-analysis
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 518–537.
Published: 29 November 2024
...-analysis study uses the theoretical lens of task-technology fit to synthesize and analyze the empirical results of existing AR studies published until March 2024. Findings All ARRT features examined in this study directly impacted online buyers’ purchase intention. Moderators’ analysis only partially...
Includes: Supplementary data
