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Keywords: Technological cues
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 20–38.
Published: 14 February 2023
... Using a cross-sectional research design and with a help of an independent research company, the authors collected 1,000 valid responses from individuals residing in the UK. Findings Results showed that crowd-checking technology cues reduce shopping anxiety, improve value perceptions and increase...
