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Keywords: Tecnología
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Journal Articles
Phygital marketing: transforming engagement and satisfaction of the Indian digital natives
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–25.
Published: 08 April 2026
.... Digital natives Technology AR/VR Phygital Satisfaction Customer engagement Nativos digitales Tecnología AR/VR Phygital Satisfacción Engagement del cliente ： 数字原住民 技术 AR/VR Phygital 满意度 客户参与度。 Phygital marketing—the integration of physical and digital marketing...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 17 December 2025
... Technology Personalization Customization Fashion Textile Apparel life cycle TCCM Systematic literature review Customer engagement innovación tecnología personalización personalización masiva moda textil ciclo de vida de las prendas TCCM revisión sistemática de la literatura...
Journal Articles
Does the use of technology create technology engagement? Comparing three structural models
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 385–404.
Published: 08 September 2022
... behaviour. ¿EL USO DE LA TECNOLOGÍA CREA IMPLICACION CON LA TECNOLOGÍA? COMPARANDO TRES MODELOS ESTRUCTURALES Objetivo Algunos aspectos del comportamiento tecnológico permanecen sin aclarar, como la creación del uso e implicación hacia la tecnología. Así que abordamos la siguiente pregunta: ¿La...
