Keywords: Telephone surveys
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Journal Articles
Spanish Journal of Marketing - ESIC (2021) 25 (1): 29–45.
Published: 28 December 2020
... which the sample accessed by clicking on a link in the cover letter provided with the survey. Individuals who did not respond to the questionnaire were then interviewed via a telephone survey. Finally, those who could not be reached by telephone were interviewed face-to-face. Figure 1 presents...

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