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Keywords: Teoría de Expansión y Construcción
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 142–166.
Published: 12 March 2025
... mood states. It has been used to explain how mood congruency influences memory and subsequent behavioral outcomes (Talamini et al., 2022). Teoría de expansión y construcción en la investigación en marketing: Una revisión sistemática de la literatura usando el marco TCCM Objetivo Este...
Includes: Supplementary data
