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Keywords: Teoría del Comportamiento Planificado
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–18.
Published: 15 April 2026
... publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Theory of planned behavior Perceived novelty Consumer confidence Generation Z eWOM Green apparel Purchase intention Teoría del comportamiento planificado Novedad percibida...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
... new empirical evidence on the influence of perceived benefits and personal limitations on local food consumption. Propósito Este trabajo explora la intención de compra de los productos locales. Partiendo del modelo de la Teoría del Comportamiento Planificado, estudiamos el efecto que los beneficios...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 282–311.
Published: 15 February 2021
... and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Teoría del Comportamiento Planificado Satisfacción PLS-SEM Turismo Penang Hill Imagen del Destino Tourism is known as a significant industry of growth among all countries...
