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Keywords: Teoría del usos y gratificaciones
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Journal Articles
Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh Abid, Ataul Karim Patwary, Amir Zaib Abbasi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 178–201.
Published: 11 July 2023
... 本研究提供了关于在线客户保留的驱动因素和障碍的新见解。由网站设计、可靠性和感知易用性组成的客户参与似乎通过直接和间接效应影响了在线客户保留。 Customer engagement Uses and gratification theory E-retention Website design Perceived ease of use Compromiso del cliente Teoría del usos y gratificaciones E-retención Diseño del sitio web Facilidad de uso...
