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Keywords: Theory of planned behavior
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–18.
Published: 15 April 2026
... publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Theory of planned behavior Perceived novelty Consumer confidence Generation Z eWOM Green apparel Purchase intention Teoría del comportamiento planificado Novedad percibida...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
...Begoña Peral-Peral; Jorge Arenas Gaitán; Jesús Reina-Arroyo Purpose This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations...
