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Keywords: Theory of planned behaviour
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Journal Articles
Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 282–311.
Published: 15 February 2021
...Ghazanfar Ali Abbasi; Janani Kumaravelu; Yen-Nee Goh; Karpal Singh Dara Singh Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending...
