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Keywords: Tipología ecoturística
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 324–347.
Published: 25 May 2023
... destaca el papel moderador de la tipología ecoturística en la formación de VCC en estas plataformas digitales. Implicaciones prácticas El estudio ofrece a los gestores de plataformas digitales de ecoturismo un medio para identificar y motivar a aquellos ecoturistas con las habilidades y...
