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Keywords: Tourism
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–23.
Published: 12 January 2026
... technologies in the pre-trip stage, this paper provides empirical evidence about the impact of those technologies on experience formation in tourism. More specifically, it reveals the main antecedents and consequences of an experience co-creation process currently driven by the technologies...
Journal Articles
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 287–309.
Published: 22 November 2023
...María A. Bretos; Sergio Ibáñez-Sánchez; Carlos Orús Purpose The purpose of this paper is to investigate how previous literature has analyzed the role of augmented reality and virtual reality in the field of tourism, distinguishing between studies focused on one technology or the other as both have...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 325–344.
Published: 21 September 2022
...Chowdhury Noushin Novera; Zobayer Ahmed; Rafsanjany Kushol; Peter Wanke; Md. Abul Kalam Azad Purpose Although there has been a significant amount of research on Smart Tourism, the articles have not yet been combined into a thorough literature review that can examine research streams and the scope...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 210–230.
Published: 22 July 2022
...Rosângela Andrade Pessoa; Oderlene Oliveira; Lucas Lopes Ferreira Souza Purpose This paper aims to identify how destination fascination is perceived by all participants involved in the tourism sector. Design/methodology/approach An exploratory and qualitative study was undertaken based...
Journal Articles
Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 282–311.
Published: 15 February 2021
... and Kim, 2010). In the tourism literature, destination image, service quality, satisfaction and perceived value are deemed as prime influencers of tourists’ revisiting a destination, which leaves a significant impact on tourists behaviour (Seetanah et al., 2020 ; Zhang et al., 2018...
