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Keywords: Tourism destination
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 371–398.
Published: 17 September 2024
...Maria Del Mar Garcia de los Salmones; Angel Herrero; Patricia Martínez García de Leaniz Purpose This paper aims to analyse the determinants of the intention to share a post about an environmental issue posted by a tourism destination on Facebook. The authors use the stimulus-organism-response (SOR...
