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Keywords: Traditional hotels
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–21.
Published: 09 June 2026
...Paulo Rita; Nuno Antonio; Joao Freitas; Celeste Vong Purpose This study aims to investigate the differences in guest sentiments between smart and traditional hotels and to understand the factors that influence these differences. Design/methodology/approach Sentiment analysis was conducted...
