... and examining the effect of user-generated content (UGC) and firm-generated content (FGC) dimensions on the brand usage intention (BUI) of sports brands across SM platforms through brand trust (BT) and brand engagement (BE). Design/methodology/approach Responses were collected from 945 sports brand users...

... Electronic word-of-mouth Online review User-generated content Cultural differences Cross-culture Revisión de la literatura Boca a boca electrónico Revisión online Contenido generado por el usuario Diferencias culturales Cros-cultural 关键词文献综述 电子口碑 在线评论 用户生成的内容 文化差异 跨文化...

...Jessica Babin; John Hulland Purpose Some consumers are engaged in online curation, a type of user-generated content, in ways that can be impactful for brands. An example of online curation includes organizing themed collections of product images on Pinterest. The purpose of this paper is to present...

... types of social media communication, firm-generated content and user-generated content. Design/methodology/approach The study uses a mixed-methods’ approach. First, a single-factor experiment using Twitter posts as stimuli with 227 hotel guests. The structural model was analyzed using SmartPLS 3.2.7...