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Keywords: Utilitario
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 158–177.
Published: 13 January 2023
... Utilitario Gamification has been interpreted in many ways. It started with relatively generic statements such as the integration of game mechanisms (Hamari, 2013). Then it evolved as the service design that aims to provide consumers with game-like experiences, most commonly to influence user behaviour...
