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Keywords: Vinculación afectiva
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 231–246.
Published: 27 March 2020
... recomendaciones boca-oído, teniendo en cuenta el posible rol mediador de la vinculación afectiva con la marca. Diseño/metodología/enfoque Los datos se recogieron mediante una encuesta online a 416 clientes de hoteles. La contrastación del modelo propuesto se ha realizado mediante el desarrollo de un modelo...
