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Keywords: Virtual assistants
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 286–308.
Published: 28 October 2022
...://creativecommons.org/licences/by/4.0/legalcode Marketing communications Artificial intelligence Smart speakers Advertising acceptance Virtual assistants Comunicaciones de marketing Aceptación de la publicidad Inteligencia artificial Altavoces inteligentes Asistente virtual 营销传播 广告接受度 人工智能...
