... of mouth (WOM) and electronic WOM (eWOM). The research model also consists of product involvement as the moderator. Design/methodology/approach Based on the results of the pretest stages, the study included two stimuli, and respondents were presented with two different brand posts (i.e. two manipulated...

... of the tourist destination on the satisfaction of the domestic tourist and his behavioral intentions, represented through the word of mouth (WOM) and his revisit intention. Design/methodology/approach The information obtained through a personal survey to 382 local tourists was refined and subjected to structural...

...Mónica Gómez-Suárez; Mónica Veloso Purpose The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment with the brand. Design...

...-enhancement moderates the influence of content creation on eWOM and WOM behaviors. Relationship quality is a control variable in our model. Because relationship quality captures customers’ positive feelings about a company (Alves et al., 2019), it may also be related to other variables...