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Keywords: agenda de investigación
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 146–167.
Published: 17 May 2022
... agenda de investigación Propósito Este estudio explora la investigación de servicios pasada y presente y proporciona una agenda de investigación, presentando un panorama general de las conexiones intelectuales y los temas emergentes en la disciplina. Metodología Este estudio es un análisis empírico de...
